As businesses enter the new year, company stakeholders and marketers no doubt have a list of goals and priorities to drive their efforts in 2017. These might include boosting profits, gaining new clients and maintaining relationships with loyal customers.
Creating a seamless omnichannel experience is essential for brands, particularly when it comes to addressing emerging customer demands. Today's shoppers don't just want a beneficial brand connection online or in-store – they require a consistent, optimized experience across all available channels, spanning the physical and digital worlds.
Right now, chances are good that your company is working to gather a slew of data about your customers. Whether you're actively doing this or not, your business already has a considerable amount of information on hand about your customers, including their geographical regions, product reviews and buying history. These details can help create an...
In recent years, retail technology has taken hold across numerous niche and major marketplaces, changing the way brand owners glean insights into their companies. With more detailed information at their fingertips, marketing teams now have a better understanding of the needs of their customers, as well as the best ways to reach out to them.
In the current retail environment, brands need as much information as they can get. This extends to basically every facet of a retail business, including its customers, the sellers in the company's network and the prices charged for its merchandise. These details can be invaluable for research and development, marketing and beyond, helping to...
Since the emergence of omnichannel strategies, there has been a much higher focus on the path consumers take when interacting with a brand. Omnichannel has added more options for consumers to connect with a company, taking them from mobile apps to the company's e-commerce website and even to their brick-and-mortar store locations.
As a brand manufacturer, you know how important your seller chain is to your business. This network of sellers enables your brand to reach a wider audience and grow your base of loyal clients. Because this chain is so critical, a single weak point could prove disastrous for a brand manufacturer in any industry.
These days, omni-channel isn't just a buzzword anymore. It's a powerful marketing strategy brands can leverage to offer a seamless experience no matter how or where customers connect with the company. What's more, this type of approach breeds consumer loyalty and can help set a business apart in its industry.