With so many pathways for retailers to “go rogue” on pricing and branded content, there is now a growing demand for one-size-fits-all solutions to keep the sales chain in line, minimize customer confusion & normalize cash flow.
The online shopping experience is fully eclipsing brick & mortar in convenience and comfort – and as a result, enhanced content has become king.
Now more than ever, brands need to do everything in their power to facilitate buying behavior, and that means controlling every detail about the consumer experience – from product discovery to final delivery. Starting at the beginning of that journey, here are three incredibly important product details that brands need to start monitoring more...
IRVINE, CA and KANSAS CITY, MO--(Marketwired - Dec 5, 2017) - PriceSpider -- an advanced retail technology solution provider to some of the world's largest brand manufacturers -- is pleased to announce the launch of its new space in Kansas City, Mo., which has been recently listed as one of the country's most promising tech cities. After...
Brands must create super descriptive, content rich, product descriptions. These abbreviated manifestos are the gateway to your brand. Descriptions are how customers experience your product without actually having it in front of them or in their homes. Everything consumers need to know about your product (aka everything they want to know to make...
In his seminal work The Art of War, Sun Tzu wrote "If you know the enemy and know yourself, you need not fear the result of a hundred battles."
OK, so maybe you don't have to let go of a direct-to-consumer sales strategy entirely. Obviously, there will always be customers who prefer to buy directly from the source (your brand). Not to mention many brands have been D2C for most of their time in existence.
Goldfish used to be the laughingstock of the animal kingdom for their short memory. Sure, pandas appear particularly dead set on driving their species to extinction one fall from a bamboo tree at a time - but they're cute and internet users love physical comedy, so pandas get the benefit of the doubt.
When it comes to brand-seller relationships, Nike, the footwear and apparel giant, has been the brand to watch.
The direct-to-consumer model is not all it was once cracked up to be. Case in point, Nike finally caved and started selling its wares on Amazon this year, despite having been known as one of the stalwart holdouts from that marketplace. The reason ultimately came down to Nike's ongoing struggle to keep unauthorized retailers at bay on Amazon.