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The Top Three Reasons Why Manufacturers Need to Keep Their Retail Partners

May 22, 2018 / PriceSpider
At first glance, a direct-to-consumer model has tons of appeal for manufacturers. Aside from the opportunity to completely control distribution, it offers the ability to cut out potentially high middleman costs and complex processes. However, this selling method has plenty of significant challenges that should have on-the-fence manufacturers...
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Working with Your Retail Partners to Increase Revenue

May 15, 2018 / PriceSpider

With a flood of new data analytics tools at the fingertips of both manufacturers and retailers, there has never been more opportunity for effective collaboration towards meeting consumers wherever they are. 

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AR and VR Applications Bring Online Retail Content to Life

May 08, 2018 / PriceSpider

With augmented reality (AR) and virtual reality (VR) beginning to take hold of the consumer masses, brands have an unprecedented opportunity to grab audiences by pulling them into the product experience with the latest handheld smart devices and headsets.

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Amazon A+ Content: Engage with Shoppers using GIFs

April 24, 2018 / PriceSpider
A+ content, as Amazon calls it, has now become the standard against which most online retail materials are measured. Through the integration of animated GIF’s, manufacturers and brand managers can better ensure an A+ internet presence that increases the chances of consumer visibility and purchase.
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Adding Value: The Benefits of Associating with Complementary Products 

April 17, 2018 / PriceSpider

Most major manufacturers and brands today put a lot of research and development into finding the most efficient ways to maximize product purchases. Often, this includes a “peanut butter and jelly” style sales approach of associating with other offerings on the market that are significantly compatible—or complementary.

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Spring Cleaning for Manufacturers: Updating Online Content Across Retailers

April 10, 2018 / PriceSpider

Spring is just around the corner—and with that comes an opportune time for manufacturers to “clean up” and update their online content at their retail partner's sites. From product descriptions and images to videos and beyond, modern applications now offer the ability to show how their products are sold across all retailers through a single...

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Want to Get Ahead in Retail? Consumer Buying Pattern Metrics are the Key to Success

April 05, 2018 / PriceSpider

With thousands of online sellers, today’s modern brand stands capable of mining more consumer data than ever before. The digital equipment they use may make all the difference in the world.

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Bolstering Manufacturer Success Through a Single Brand Portal

March 26, 2018 / PriceSpider

 

Rogue, non-compliant sellers will become less common as manufacturers become more and more digitally savvy at brand enforcement.

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How Voice Ordering Solutions Affect Manufacturer-Retailer Relationships

March 15, 2018 / PriceSpider

“Alexa!” Just when manufacturers had begun to get a handle on effective online sales methods, along comes voice-ordering technology—shifting the entire paradigm once more.

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3 Simple Ways for Manufacturers to Boost Their Omni-Channel Success

March 06, 2018 / PriceSpider

As consumers increasingly look for (and expect) more ways to purchase items through online methods, manufacturers are swiftly realizing they can no longer avoid all the vital benefits and peace of mind that comes with a well-orchestrated, omni-channel sales infrastructure.

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