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3 product branding details that can make or break a sale

January 10, 2018 / PriceSpider

Now more than ever, brands need to do everything in their power to facilitate buying behavior, and that means controlling every detail about the consumer experience – from product discovery to final delivery. Starting at the beginning of that journey, here are three incredibly important product details that brands need to start monitoring more...

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Press Releases

PriceSpider Announces New Office in Up-and-Coming Tech Hub, Kansas City, MO

December 05, 2017 / PriceSpider

IRVINE, CA and KANSAS CITY, MO--(Marketwired - Dec 5, 2017) - PriceSpider -- an advanced retail technology solution provider to some of the world's largest brand manufacturers -- is pleased to announce the launch of its new space in Kansas City, Mo., which has been recently listed as one of the country's most promising tech cities. After...

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Product descriptions are the gateways to your brand: Are you guarding them?

December 04, 2017 / PriceSpider

Brands must create super descriptive, content rich, product descriptions. These abbreviated manifestos are the gateway to your brand. Descriptions are how customers experience your product without actually having it in front of them or in their homes. Everything consumers need to know about your product (aka everything they want to know to make...

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Brands: How well do you know your competition?

November 30, 2017 / PriceSpider

In his seminal work The Art of War, Sun Tzu wrote "If you know the enemy and know yourself, you need not fear the result of a hundred battles."

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The more (sellers) the merrier: Why you need to stop doting on D2C

November 28, 2017 / PriceSpider

OK, so maybe you don't have to let go of a direct-to-consumer sales strategy entirely. Obviously, there will always be customers who prefer to buy directly from the source (your brand). Not to mention many brands have been D2C for most of their time in existence. 

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Unified brand messaging in the omnichannel age

November 20, 2017 / PriceSpider

Goldfish used to be the laughingstock of the animal kingdom for their short memory. Sure, pandas appear particularly dead set on driving their species to extinction one fall from a bamboo tree at a time - but they're cute and internet users love physical comedy, so pandas get the benefit of the doubt.

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Brands: It's time to get your ducks in a row

November 15, 2017 / PriceSpider

When it comes to brand-seller relationships, Nike, the footwear and apparel giant, has been the brand to watch.

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4 ways data analytics are transforming the brand-to-retailer relationship

November 13, 2017 / PriceSpider

The direct-to-consumer model is not all it was once cracked up to be. Case in point, Nike finally caved and started selling its wares on Amazon this year, despite having been known as one of the stalwart holdouts from that marketplace. The reason ultimately came down to Nike's ongoing struggle to keep unauthorized retailers at bay on Amazon.

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Ask not what your retailer can do for you, ask what you can do for your retailer

November 09, 2017 / PriceSpider

If that headline threw you for a loop, maybe this re-appropriated Jerry Maguire quote will make more sense: "Help me [your retailer], help you [brand manufacturer]."

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How to keep your product branding uniform this holiday season

October 24, 2017 / PriceSpider

The holiday shopping season is well upon us; and while there's no doubt sales events seem to continually blur the lines of when it's OK to put decorations up, brands should be well into their 2017 season planning. Department stores and malls aren't the only ones who are eager to get a head start: The National Retail Foundation in its 2017...

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