Author: PriceSpider

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The Ultimate Guide To Ecommerce Trends

When an ecommerce trend catches on, it seems like every brand wants a part of it. But before you invest in “the next big thing”, cut through the hype and learn which trending tech can actually help you build a bigger, better brand.

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The future of CPG is shoppable content

Digital content and ecommerce have been merging for years. Even in the early days of search engines, social media and blogging, our favorite products and retailers were only a few clicks away. But there’s always been a gap between experiencing content and shopping for products. When consumers encountered products they wanted while viewing digital content, they had to leave that content behind to begin the shopping process, often starting with an empty search bar and running into dead ends along the way. Shoppable content addresses that gap, integrating a seamless shopping experience within the content itself. Instead of merely inspiring…

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Back-to-School & Beyond: 3 Reasons Ecommerce Retailers Should Embrace Data Sharing

By Rae Guimond, Director of Strategy and Development at PriceSpider As summer draws to a close, swimming pools and sunny days give way to homework and hall passes. And of course, amidst the hustle and bustle of returning to the classroom comes the need for school supplies—and lots of them. In fact, according to the National Retail Federation, the back-to-school business is booming like never before. In 2023, back-to-school spending is expected to total $41.5 billion, up from $36.9 billion in 2022 and the previous high of $37.1 billion in 2021. Not to be outdone, back-to-college spending is expected to…

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3 Reasons Social Commerce is a Crucial Investment for Brands

It’s no secret: In 2023, a lot of people buy things online. And ecommerce brands that are looking to sell products to modern consumers need to understand the trends, habits and behaviors of online shoppers to meet these customers where they are. The rise of social commerce has presented a unique set of opportunities – and challenges – for brands who sell products in the digital marketplace.  So what is social commerce anyway? It’s the use of digital spaces to sell, discuss and shop for products. This can take many different forms, including social media (like selling products on Instagram),…

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How to Improve Your Campaign Data Visibility with PriceSpider

Selling your products through retailers gives your brand access to new distribution channels and a wealth of opportunities. But it puts your brand in a difficult position: you can’t track sales that take place on their websites or in their apps. And that means you’ll never fully understand how your ecommerce marketing campaigns perform.  The partnership can significantly increase your brand’s visibility, accessibility, and overall sales, but it comes at the cost of watering down the value of your ecommerce data. It’s kind of like if a sales team didn’t know who their best sales reps were, what tactics were…