Want to increase sales? Tell your customers where to buy your products

September 11, 2017 / PriceSpider

Ah, yes, the coveted direct-to-consumer sale. Many brand manufacturers have learned to love the bigger profit margins, not to mention the fact that they will have the buyer's undivided attention. There are no distractions from unrelated products, or from the competition's wares on a brand's website. It's the manufacturer's turf, plain and simple –...

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Want to increase sales? Follow the customer

August 29, 2017 / PriceSpider
Make yourself, and your seller network, more available to prospective customers.
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3 reasons why you need to embrace omnichannel right now

August 21, 2017 / PriceSpider

There are few things as central to the modern consumer experience as the omnichannel experience, and the proof is in the pudding. Based on a survey of 46,000 people conducted by the Harvard Business Review, 73 percent of shoppers use multiple channels during their customer journey. Compare that to 20 percent of consumers who shop at...

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Press Releases

PriceSpider Announces Move to New Office Space to Accommodate Rapid Company Growth

August 17, 2017 / PriceSpider

IRVINE, CA--(Marketwired - Aug 15, 2017) - PriceSpider -- an advanced retail technology solution provider to some of the world's largest brand manufacturers, announced today its aggressive year-over-year growth necessitated a move to a new office space to accommodate its expanding workforce. The company has left its previous 6,500-square-foot...

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Don't sweat negative brand reviews: Why it pays to have thick skin

August 16, 2017 / PriceSpider

The same openness of the internet that makes it such an incredibly powerful way to connect with consumers also makes it a Petri dish for volatility toward your brand. Even if you do everything right, there will always be people who misunderstand your values, use your products incorrectly or just generally have a chip on their shoulder. 

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What brand manufacturers can learn from Amazon's purchase of Whole Foods

August 15, 2017 / PriceSpider

Amazon's bid for total retail domination just got a whole lot more real with its purchase of Whole Foods. 

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How to get an A+ in this year's back-to-school bonanza

August 07, 2017 / PriceSpider

Much to the dismay of young people everywhere, it's time again for the back-to-school season – and brand manufacturers couldn't be happier.

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How to make the most of omnichannel e-commerce tools

July 24, 2017 / PriceSpider

Online shopping isn't the supplement to brick-and-mortar commerce that it once was. If anything, it's the other way around. According to BigCommerce, 51 percent of customers prefer to shop online. Among millennials, that percentage is even higher (67 percent). This focus on e-commerce has opened windows to a wide array of digital customer...

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3 ways your site can support the customer journey

July 17, 2017 / PriceSpider

In 2010, the Harvard Business Review published an article about the idea of "customer journey mapping." The concept was simple in theory: Chart the trajectory from initial customer contact to closing the sale, and tie up any loose ends that could act as barriers along the way. 

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How strong brand compliance translates into a better bottom line

July 06, 2017 / PriceSpider

"Consistency" is arguably the single most important word in a brand manufacturer's vocabulary. To build customer loyalty, products need to be of consistent value, the brand's customer service reputation must be upheld and the brand's image must be uniform across channels.

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