Prime Day Playbook: Tips for Converting Prime Day Traffic into Sales
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At first glance, a direct-to-consumer model has tons of appeal for manufacturers. Aside from the opportunity to completely control distribution, it offers the ability to cut out potentially high middleman costs and complex processes. However, this selling method has plenty of significant challenges that should have on-the-fence manufacturers...
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With a flood of new data analytics tools at the fingertips of bothmanufacturers and retailers, there has never been more opportunity for effective collaboration towards meeting consumers wherever they are.
With augmented reality (AR) and virtual reality (VR) beginning to take hold of the consumer masses, brands have an unprecedented opportunity to grab audiences by pulling them into the product experience with the latest handheld smart devices and headsets.
A+ content, as Amazon calls it, has now become the standard against which most online retail materials are measured. Through the integration of animated GIF’s, manufacturers and brand managers can better ensure an A+ internet presence that increases the chances of consumer visibility and purchase.
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Most major manufacturers and brands today put a lot of research and development into finding the most efficient ways to maximize product purchases. Often, this includes a “peanut butter and jelly” style sales approach of associating with other offerings on the market that are significantly compatible—or complementary.
Spring is just around the corner—and with that comes an opportune time for manufacturers to “clean up” and update their online content at their retail partner's sites. From product descriptions and images to videos and beyond, modern applications now offer the ability to show how their products are sold across all retailers through a single portal.
With thousands of online sellers, today’s modern brand stands capable of mining more consumer data than ever before. The digital equipment they use may make all the difference in the world.
Rogue, non-compliant sellers will become less common as manufacturers become more and more digitally savvy at brand enforcement.
“Alexa!” Just when manufacturers had begun to get a handle on effective online sales methods, along comes voice-ordering technology—shifting the entire paradigm once more.