Ah, yes, the coveted direct-to-consumer sale. Many brand manufacturers have learned to love the bigger profit margins, not to mention the fact that they will have the buyer's undivided attention. There are no distractions from unrelated products, or from the competition's wares on a brand's website. It's the manufacturer's turf, plain and simple –...
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There are few things as central to the modern consumer experience as the omnichannel experience, and the proof is in the pudding. Based on a survey of 46,000 people conducted by the Harvard Business Review, 73 percent of shoppers use multiple channels during their customer journey. Compare that to 20 percent of consumers who shop at...
IRVINE, CA--(Marketwired - Aug 15, 2017) -PriceSpider-- an advanced retail technology solution provider to some of the world's largest brand manufacturers, announced today its aggressive year-over-year growth necessitated a move to a new office space to accommodate its expanding workforce. The company has left its previous 6,500-square-foot...
The same openness of the internet that makes it such an incredibly powerful way to connect with consumers also makes it a Petri dish for volatility toward your brand. Even if you do everything right, there will always be people who misunderstand your values, use your products incorrectly or just generally have a chip on their shoulder.
Amazon's bid for total retail domination just got a whole lot more real with its purchase of Whole Foods.
Much to the dismay of young people everywhere, it's time again for the back-to-school season – and brand manufacturers couldn't be happier.
Online shopping isn't the supplement to brick-and-mortar commerce that it once was. If anything, it's the other way around. According to BigCommerce, 51 percent of customers prefer to shop online. Among millennials, that percentage is even higher (67 percent). This focus on e-commerce has opened windows to a wide array of digital customer...
In 2010, the Harvard Business Review published an article about the idea of "customer journey mapping." The concept was simple in theory: Chart the trajectory from initial customer contact to closing the sale, and tie up any loose ends that could act as barriers along the way.
"Consistency" is arguably the single most important word in a brand manufacturer's vocabulary. To build customer loyalty, products need to be of consistent value, the brand's customer service reputation must be upheld and the brand's image must be uniform across channels.