Since the emergence of omnichannel strategies, there has been a much higher focus on the path consumers take when interacting with a brand. Omnichannel has added more options for consumers to connect with a company, taking them from mobile apps to the company's e-commerce website and even to their brick-and-mortar store locations.
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As a brand manufacturer, you know how important your seller chain is to your business. This network of sellers enables your brand to reach a wider audience and grow your base of loyal clients. Because this chain is so critical, a single weak point could prove disastrous for a brand manufacturer in any industry.
These days, omni-channel isn't just a buzzword anymore. It's a powerful marketing strategy brands can leverage to offer a seamless experience no matter how or where customers connect with the company. What's more, this type of approach breeds consumer loyalty and can help set a business apart in its industry.
Now that many companies are dedicated to using big data to their advantage, businesses look to get their hands on as much information as possible. Once analyzed, there's no telling how many impactful and actionable patterns and insights can be gleaned from this information, and it's this type of process that helps set organizations apart from...
IRVINE, Calif., Oct. 25, 2016 /PRNewswire/ -- PriceSpider, a retail technology company that provides insights about consumer purchasing behavior, has announced considerable growth as more brand manufacturers continue to leverage its industry-leading, proprietary solutions. With 100 percent revenue growth compared with the end of 2015,...
Although the air is just beginning to turn crisp and the leaves have only just begun to change, now is the time for retailers to kick their holiday preparations into high gear. The year-end shopping season is almost upon us, and retailers and brand manufacturers selling online must be sure that they're ready for the flood of customers who are sure...
One by one and business by business, consumers are quickly realizing the benefits to be had when they purchase items online. Even merchandise that was formerly seen as a product that could only be released through a brick-and-mortar store is now successfully bought and sold through online platforms.
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When it comes to the marketing efforts of online retailers, much of the effort and attention is geared toward driving traffic to the website. However, successful digital marketers know that the work doesn't stop there.
If the current e-commerce environment has taught us anything, it's that customers seek out the most top-notch merchandise possible at the lowest price. While this spirit has kept competition alive in the marketplace, it's also bred an underworld of imposter brands and fake inventory that leverages the appeal of authentic companies and items to...
