Bringing a customer to your company's website is important, but it's only the beginning. Especially if your business hinges on e-commerce, it's imperative that you're able to not only encourage visits and page views, but that you can convert those who are just browsing into loyal customers.
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When it comes to using the latest strategies to address customer needs, it's imperative that brands don't fall behind others in the marketplace. In order to stay on the cutting edge, as well as on the minds of customers, your brand must remain aware and vigilant while keeping pace with the latest innovations.
Visibility into your brand's online traffic can be tricky. Not only should you look to know and understand as much as possible about your customers, but certain types of traffic can be incredibly telling. These details can help executives make informed decisions pertaining to the company and its offerings, helping to propel overall success.
The days of retailers working on their own are long gone. Now, companies work with a range of different sellers – both online and off – to expand the reach of their brands and grow their customer base. In addition to flagship stores and websites, many retailers seek to ensure that shoppers have as many purchasing options as possible, including on...
The price of your merchandise has a big impact beyond just your brand's sales and profits. Higher prices, for example, can help mitigate high material costs while establishing a premium brand image. On the other end of the spectrum, lower prices can serve to undercut the competition and provide customers with the best bang for their buck.
IRVINE, Calif., Feb. 28, 2017 /PRNewswire/ --– PriceSpider—an industry pioneer in creating advanced retail technology solutions for brands, retailers and manufacturers—recently released a detailed case study on how its innovative suite of services is working to ensure consistent omnichannel pricing for premium shoe company, Spring Footwear. Since...
Gaining the favor of your customers is no easy task. Competition is fierce, especially among companies that support e-commerce, and there are multiple avenues for shoppers to turn to if they don't receive the level of service they expect.
Tomorrow is Valentine's Day, a time when people expect to feel loved. Whether it's a box of chocolates from their significant other or a simple card from a friend, this month holds an undeniable romantic quality. And one of the best things about this holiday season is the fact that those participating love to pass on, well, the love!
Email marketing has become a tried-and-true method for brands to reach out to their customers. This avenue allows businesses to inform and educate readers without appearing too pushy. However, these efforts require a specific touch supported by the right information to help ensure their success.